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Really interesting story on Tech Digest http://www.techdigest.tv/2009/07/ofcom_releases.html which highlights communications regulator Ofcom's 3G map of the UK.

Not surprisingly the 3 network has the best 3G coverage - well it was on the case before the others - and that in last place it is, you guessed it, O2. I have been distinctly unimpressed by O2's 3G coverage, since getting an iPhone a few months back, and it isn't just me either http://ashleynorris.posterous.com/why-o2-sucks-and-the-iphone-underperforms-on

What is most galling is the lack of 3G in rural areas. This is something I thought the operators were on to years ago. Roll on next gen services like WiMax